Willie Nelson's Pot

Willie Nelson, noted for singing about the virtues of smoking pot in country and western music, is producing his own brand of marijuana. The product features "high quality strains of marijuana," and will be marketed as "Willie's Reserve". It will be grown and sold in Colorado and Washington where it is legal to get stoned without a doctor's note, CNN Money reported on 20 April 2015. The motivated singer said, "I am looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market". He founded the company out of a desire to get involved in the growing market for legal pot, Elaine Schock spokeswoman for "Willie's Reserve" told CNN Money.

Nelson,81, had gone a long way where pot is concern. He has been an outspoken supporter of marijuana legalization and an advocate for industrial hemp production. Nelson will focus on the quality of the products, encouraging responsible use and pushing for legalization. "He will serve as more than a figurehead. His values and vision set the bar for everything the company does," Schock said. A new song "It's All Going to Pot" which Nelson duets with Merle Haggard was on April 20 to coincide with his announcement. It will make 4/20 (April 20) an unofficially declared National Weed Day. In time to come the song may be the anthem for the National Weed Day but Nelson is not the first musician to lend his name to a marijuana brand. Last year, the estate of Jamaican reggae icon Bob Marley struck a deal with a private equity firm to market and sell marijuana and other products under the name "Marley Natural."